Renowned film critic Rajeev Masand has shifted gears and how! In accordance to reviews, Masand has been appointed as the Main Functioning Officer (COO) at Karan Johar’s Dharma Cornerstone agency. The journalist will be stepping in as COO at the expertise management organization and is poised to deliver a lot of monumental feats and changes.

In a assertion, DCA mentioned, “After in excess of two a long time of a dynamic career as an astute journalist and renowned film critic, Rajeev Masand now steps in as the COO at Dharma Productions’ and Cornerstone’s most current venture — Dharma Cornerstone Agency. Carrying ahead his exemplary function in the Indian leisure industry, Masand will now be responsible for driving bigger administration stability with a more powerful concentration on enhancement at the talent administration agency as a result of various avenues for every single particular person.”

It further more read, “Masand’s thriving institution in the marketplace and commendable skilled working experience about the years will leverage strategic imagining and outstanding understanding with a artistic bend in the working day-to-working day functions of the company. Harvesting brief determination-making and successful partnerships among stakeholders and folks, Masand’s situation is established to align with the agency’s eyesight and values to elevate its development and accomplishment in the marketplace. Dharma Cornerstone Agency (DCA) is all set to be an indomitable powerhouse of expertise that will drive collaborations and grow to be the benchmark for artist administration and representation in the state.”

But that is not all there is to it seemingly, Masand is all established to give up journalism to focus on his new role and chance at hand. Even though supporters will pass up his rankings and evaluations, business talks hint that he may well just cling his boots. A supply explained to Bollywood Hungama, “That’s what it would seem like. He has been heard telling that he’s getting a sabbatical from journalism. Having said that, on the lookout at other journalists who quit the industry wholly when getting into movie output and relevant business, it would seem like Rajeev Masand, also, would go the exact same way(sic).”

Apparently, “Masand is all established to join DCA up coming week. He’ll be doing work as the COO of the enterprise. Karan and other top rated authorities at Dharma feel that he’ll be the right human being for the position and help them in scouting clean expertise and handling them,” the insider additional.

Unnecessary to say, several mates from the fraternity are satisfied for the movie journalist. Having said that, an army of trolls have resurfaced immediately after Kangana Ranaut took to Twitter to opine about the exact same, she wrote, “Rajeev wrote the most poisonous blind things about Shushant and me, he overtly licked mediocre star youngsters and gave detrimental critiques to genuinely good movies, even as a journalist he was usually KJO minion. Good he still left jurno facade and joined KJO formally.” This is among the other points, of system.

In the meantime, Masand has built no statement and it stays to be observed if he will.

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Protect Impression: Rajeev Masand/Facebook, Karan Johar/Instagram