You may perhaps have stopped noticing it, but the emblem of Amazon’s mobile app has not modified in ages — it just mentioned “Amazon” above a blue searching cart on a white track record, and it was not just modern-day. 

Now, The Verge recognized that the company has a new, more vibrant, and frankly just basic nicer “smiley” brand. It is not still are living almost everywhere, but it can be seen in a couple destinations, such as the Amazon application website page on Apple’s United kingdom Application Retailer. 

Graphic: screenshot: apple / amazon

The new icon has only 3 features: Amazon’s smile emblem, a blue “haircut” and a brown history, all evident nods to Amazon’s shipping and delivery bins (under). 

Check out Amazon's new iOS app icon

As you can see below, Amazon’s app for Android nevertheless athletics the ole’ buying cart icon, but that will in all probability alter quickly. 

Check out Amazon's new iOS app icon

Image: screenshot: google / amazon

No matter of what you believe of the new design and style, it will unquestionably be a lot easier to discover among the other apps, whose icons usually consist of thingies on a white track record (we are hunting at you, Google).