“We maintain the similar Apple simplicity to do all forms of functions, but we do it at a mass scale,” claims Jamf CEO Dean Hager.

One of the best items of assistance to youthful providers ever available arrived from Jim Barksdale, who was main executive at browser business Netscape Communications 20 decades in the past.

Requested what a enterprise should really do to build a major organization, Barksdale advised a team of analysts and reporters at a conference in New York just one working day that a organization should really “find a parade and get in entrance of it.” What he intended was that staying at the forefront of a big, growing marketplace is in some cases all you will need to make your gross sales shoot as a result of the roof.

Dean Hager, head of Jamf, the 18-12 months-outdated, Minneapolis-centered computer software business that went public final July, thinks his firm has located a incredibly lively parade to get in front of. It is the Apple unit parade.

“Apple is heading to make some severe inroads with this equipment,” explained Hager through a Zoom assembly with ZDNet, holding up his new M1-based MacBook laptop or computer, the device that Apple introduced in November that is the very first of its variety to use Apple’s custom-created silicon in its place of Intel’s x86 chip. It is lightning-speedy, he confirms, runs for 18 several hours on a cost, and would not want a supporter.

“It can be the biggest pc I have at any time utilized, it truly is really good,” claimed Hager. 

This is not mere fanboy gushing. Hager’s small business is developed on the premise that a lot more and more millennials in business are going to be demanding they get a Mac with their new occupation. To him, the M1 Mac sweetens the enchantment. 

Also: MacBook Professional M1 evaluation: Apple amazes with its 1st Silicon MacBook Pro

“Every year, Mac and iPad have been producing inroads into the workplace, getting about a lot more and much more Windows seats,” observed Hager. 

“With the new demographics, if you want to use persons, you far better be supporting Macs,” he contends. Research Jamf has commissioned say that 70% of college graduates expect to use a Mac when they get into the workforce. 

All individuals millennials are his possibility to promote the equipment that make distant administration of Macs feel extra Apple-like, in his perspective.


Apple’s M1 MacBook, launched in November, is “the greatest laptop or computer I have at any time applied,” suggests Hager. Consider it from a dude who programmed mid-array programs at IBM!

Jason Cipriani/ZDNet

Jamf is a alternative for the kinds of expert services that ship natively with Home windows and Microsoft’s Lively Directory that have been in no way built by Apple. That includes instruments employed by a technique admin to deploy fleets of equipment, so-called cellular gadget management. Its role is to keep a consumer profile in a listing, to indication the user onto company resources anywhere they could be, but also to offer unit safety, to update applications remotely, and a wide variety of other administration responsibilities. 

And it’s developed to do all that more and more with a so-named zero-contact method as if the employee isn’t going to even know the administration is taking place.

“The trick is to do it in a way that your person Apple working experience is however excellent, and that will not normally transpire,” reported Hager. “As soon as IT gets their fingers on it, they wreck everybody’s specific encounter.”

To configure a Mac for, say, a printer on the community, is generally a nightmare for people, claimed Hager. With the Jamf application on the pc, known as Jamf Self Assistance, the Mac will send out a print career to the community without the need of owning essentially set up a printer. 

“We maintain the similar Apple simplicity to do all types of capabilities, but we do it at a mass scale,” in his terms. 

Also: Inside of the new Mac mini: Does Apple’s M1 architecture actually leave Intel driving?

The Jamf Pro admin suite, functioning both on a neighborhood IT device or as a result of Jamf’s personal cloud offering, Jamf Cloud, is used to enroll consumers and link them with identity companies such as Okta, Microsoft Azure Lively Listing, Google G Suite, and other folks. 


If the corporation is giving a person a computer system, an application will be preloaded that ties into Apple’s Automatic Device Enrollment. The Jamf software, upon 1st boot, goes by means of the necessary methods to link to ADE and sign in and authenticate the consumer.

If a particular person is making use of their own equipment acquired instantly, as is progressively the scenario with the bring-your-have-machine phenomenon, once the device boots into the desktop for the first time, the person enters a URL in the Safari browser and the enrollment happens from there. 

His order of his new M1 Mac from the Apple store is Hager’s showcase case in point of how it all functions. 

“The actual powerful tale is, in this article you have a brand name-new Apple processor, I did not need to have to check with any person irrespective of whether we would assist this equipment. I requested it immediately, delivered it to my property, run it on, strike the url, and it loaded automatically.” 

Hager bought his equipment in the evening and had all his knowledge from his old Mac in quick order, and was on his Zoom assembly the up coming working day. “And IT under no circumstances essential to be associated.”

Remote perform in a COVID-19 natural environment has additional to the software’s attraction, he states. Fleets of this kind of Macs can be sent shrink-wrapped from a reseller to the employee at dwelling with the application installed. “Mid-way as a result of the electric power-up, we capture their id, IT by no means needed to contact it,” he said. “By the time it driven on for that unique, it is do the job-prepared.”

Need to read: Apple Silicon M1 chip — in pictures  

If far more and a lot more people are expending some or all of their time at house, putting funds into personnel productiveness may perhaps include offering folks the computer system they want. “If you might be not going to put income into amenities, all of a sudden, the technology experience is the employee expertise,” said Hager. 

Hager likes to mention that SpaceX utilized the application to deploy iPads around the summer on its mission to the Worldwide Place Station. “If you assume about running mobile, which is a fairly good test scenario, managing the iPads in the Worldwide Place Station from Earth if we can do that, we can assistance IT enable their workers at home.”

So, just what sort of person gets excited about operating in entrance of this variety of parade, creating this variety of corporation? 

Don’t forget that 2000 movie, Space Cowboys, where by Clint Eastwood and Tommy Lee Jones are getting old astronauts who arrive again to assist NASA out of a jam? Right, this is a career for seasoned systems programmers.

Hager, 53, got his commence at IBM in 1989 creating printer spooling work routines for the running process of the AS400 mid-selection system. He put in a 10 years at IBM, performing points this kind of as running the company’s integration of Lotus Notes and Domino. He went on to get the job done at Lawson Software and then ran Kroll Ontrack, a business that does specialised varieties of application these as protected disk erasure. Hager’s been all-around lots of sections of the computer software and systems environment, in other phrases.

Also: Apple Silicon and the rise of ARMs: How modifying Mac’s processor could transform the earth

In spite of his IBM days programming mid-assortment units, Hager’s shut-cropped hair and wire-rim spectacles and black tee shirt lend him a curious resemblance to late Apple CEO Steve Work. Even some of his method is reminiscent. Like Work, he commonly greets inquiries with an energetic, enthusiastic response, turning a skeptical dilemma into a definitive evocation of Jamf’s business. 

It is not the well known truth distortion field of Steve Positions, but rather a genuine delight in that advancing parade of Apple equipment.

“As time goes on, the moat gets further and wider” for Jamf as Apple attempts to thrust further into organization, he mentioned. 


“Talk to any business what the M1 chip did for them, they are going to say they could not deploy it for the reason that their seller wasn’t all set,” claimed Hager. “No Jamf customer ever receives, Hey, never upgrade for the reason that we are not all set for it if Apple comes out with it, you roll with it due to the fact you might be prepared.” 

Asked what type of business enterprise this will be in excess of time, Hager prompt that management and safety capabilities for Apple solutions will turn into a bigger and greater market place. That helps make Jamf’s product or service a variety of organization functioning program, in his view. 

Jamf’s self-serve app is remaining more and more private-labeled by other firms that want to deploy Macs or promote companies on Macs. That features his previous employer, IBM. “They have acquired 150,000 Macs there, and they’ve acquired this wonderful IBM App Retailer, and which is the Jamf application private-labeled as IBM.” Apple is a shopper, as well, alongside with 24 of the top rated 25 brands in the globe, he likes to place out. 

Also: Apple Silicon M1 is anything Apple promised — so what’s up coming?

“We are a good customer of theirs, but they’re also a great consumer of ours: the Apple devices inside Apple are deployed with Jamf, and they’re also a reseller of ours,” mentioned Hager. “If you go to the Apple Keep and say you want to invest in 15 iPads and 15 seats of Jamf, they will offer it to you proper there.” Apple also sells seat licenses to Jamf to its training customers.

But what about an Apple server? Wall Road has been asking whether the M1 chip will allow Apple to re-enter the server small business and acquire share from Intel-dependent, Home windows-centered servers. Hager receives questioned the issue all the time. He declined to speculate on Apple’s programs. He mentioned Amazon’s deployment of M1 Mac providers in AWS. Any server small business these days will be a cloud-dependent business, he pointed out, so possibly you can find anything there.

Would Positions have authorised of all this? Hager thinks so.

“Steve explained he appreciated the shopper industry since we build the item, and the customers like it, so they choose it,” he recalled. In business, that’s not typically the circumstance. IT classically forces persons to use particular factors.

Jamf, he reported, would not coerce folks to invest in Apple’s wares. “We say, let the people choose, you’ll finish up with happier clients and a additional-economical IT.”

“The way that we gain is permitting men and women pick out for on their own, and that, I feel, Steve would have accredited of.”